Cass invests in to support international growth plans

The Cass Entrepreneurship Fund has invested alongside existing and new investors, including the FSE Group, to support the most recent growth investment in

Sentiment is an innovative provider of multi-channel customer service solutions to a range of consumer businesses and contact centres internationally.

Sentiment was founded by Leon Chaddock to enable improved customer service and call-centre operations. The business offers innovative and high-quality solutions for businesses requiring multi-channel customer service solutions and enhanced levels of data and insight into their customer operations.

The new funds will primarily support product innovation and further the company's domestic growth plans, and allow the business to explore further international expansion.

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